Larisa Caicedo
Integrating culture with business
to interact with all audiences for positive change!
STRATEGY SERVICES
The health field/industry has been successful at incorporating the concept of Cultural Competency to increase efficiency, foster equity and boost productivity. The concept of integrating cultural competency gained popularity in the health industry in the last ten years and it has flourished with the shift to patient-centered ideology, which aims at reducing costs through an optimum management of patient needs. Today, more industries understand that cultural competency strategy is necessary to succeed doing business in a multicultural market.
"Cultural intelligence might be developed as a vital managerial competence for the world we live in today."
Case Study, Harvard Business Review
This view applies to any business, especially for:
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Business growth
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Programs, service and product innovation
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Increasing productivity
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Reaching segmented audiences effectively
Meet the needs of your audience, not yours!
Your product/program/service productivity is driven by the audience you sell to. You may have the skills to communicate your needs, but if you don't interact with that audience, you're missing out!
Innovate to reach a multicultural market!
Your business, whatever it is you do, needs to be culturally competent to interact with audiences that have different backgrounds guiding their preferences and behaviors. Cultural competency strategy will help you innovate, shifting your attitude towards interaction vs. simple communication, thus reaching your potential and most likely your outcome goals.
Don't miss out by waiting until the end!
Cultural competency strategy doesn't apply just to your end product. In fact, when you incorporate cultural competence strategy in the planning stages you'll save time and struggle to meet your audience needs avoiding trial and error.
Learn more about how you can have a better return on investment (ROI)....
Translation is not enough. Staff diversity and adaptation of materials may help, but your best ROI will take place when cultural competency strategy is present throughout all processes in your business.
You can integrate cultural competency in your systems, operations and products by learning HOW to effectively and successfully communicate, interact and inspire trust from cultures you’re willing to do business with or serve.
"Cultural branding is a powerful strategic tool for driving innovation and solving the most challenging business problems."
Douglas Holt, Former Harvard Professor and Chair at Oxford, Pioneered the Discipline of Cultural Branding
"Improved cultural competency enhances patient satisfaction and compliance. As care providers know, interpersonal interaction between the patient and the health care provider is an important factor in successful treatment. Greater intentionality around developing cultural competency can go a long way toward improving patient care and closing the gap between doctors and patients. "
Why More Hospitals Should Prioritize Cultural Competency,
Harvard Business Review (HBR), May 26, 2017
“First we must get it right with each other, which will allow us to get it right with our customers and then in turn with all of our stakeholders. But how can you get it right with the person in the next cubicle, if you have only the vaguest sense of their cultural background, [] ...And if that’s true of our relationships with our work colleagues, there is no question that it is equally true with our customers."
Ivey Business Journal, October 2007